“I thought if that phrase, it’s just business. It’s never just business. It never will be. If it becomes just business, that will mean that business is very bad.”
–Phil Knight
Thanks to the UO business school, I got a signed copy of Shoe Dog. I was told to study up on it, so I took to reading and found I enjoyed this book a whole heck of a lot more than I expected to.
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This book had a lot of heart, and that’s something I really wasn’t expecting. After all, Nike is pretty much your archetype of a mega-corporation and I didn’t know a whole lot about Phil Knight other than the fact that his name is all over Eugene.
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Hearing the stories of their early years, testing out models on the UO track team, having to take on legal challenges from the US government and Japan, and figuring out how to build a team that works kept this on the side of being a good story.
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In the end it’s a book about following a Crazy Idea- watch it reveal itself as a calling and pursuing it through disappointment and fatigue.
PHILIPPE LAZARO 